Today, from “Possessing the Treasure” …
For what we proclaim is not ourselves, but Jesus Christ as Lord, with ourselves as your servants for Jesus’ sake. For God, who said, “Let light shine out of darkness,” has shone in our hearts to give the light of the knowledge of the glory of God in the face of Jesus Christ. (2 Corinthians 4:5-6 ESV)
… As we minister in whatever capacity God has gifted us, we must proclaim His truth His way, while completely avoiding self-promotion. This is why marketing techniques and any form of manipulation to try to get the results we want is not of God.
We are to preach Jesus and Him crucified and we are to simply be His servants for His sake alone. As we give the gospel to this lost and dying world, we are actually shining the light of the gospel into the darkness. The gospel illumines how Christ’s death on the cross makes it possible for God’s people to be in His presence, having been transformed by God’s presence and not destroyed by it. Like Paul we are to preach the crucified Christ as Lord, and then we must live out the gospel in the service of our hearers or readers.
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